Another panelist at this year’s Entrepreneur’s Christmas party is Rebecca Veksler. Here’s her story of starting SoL Cups, being hit by COVID-19 and key lessons learned.
Rebecca Veksler’s health journey with chronic fatigue syndrome and growing up in a health conscious family inspired her to create SoL Cups.
SoL Cups produce eco-friendly, 100% hand-blown glassware from reusable cups, water bottles to accessories. Their aim is to replace plastic with a sustainable, healthier alternative.
A much needed shift as we use 1 billion takeaway cups in Australia each year many of which end up in landfill.
Her COVID and reinvention journey starts with Sol Cups losing a majority of their business.
They refocused on innovating internally and community building, content delivery. Acting as a platform for educational content.
Key lessons from her journey: